Many individuals are using social media in preference to email, but for businesses emails just keep getting more and more important.
Entire customer relationships end up stored in email, and sometimes critical data gets lost in the expanding sea of gigabytes. Information that’s needed company wide gets locked into individual computers.
It doesn’t help that the software hasn’t really kept up with business needs. Perhaps its because email clients are usually free, so there’s not so much incentive to spend on development.
Microsofts adaptation of its proven exchange server into its 365 service has proven a step ahead for many people, especially if the rely on remote access and access across multiple devices. One of its advantages is that it ensures all email passes through one point. It’s also reasonably affordable.
To get the most out of it however still needs a fair bit of tweaking to individual needs.
If you want to wrangle your email back into order, especially so you can find messages without wasting precious time searching, start by listing the main areas you want to group email into. For most people this will start with clients, but it can also include admin, ordering, production, staff and so on.
Acting at the server level, you can then start making rules about what emails get copied to where.
A bonus in focusing on the server is you can set up company wide anti-spam and virus rules.
If you want a hand wrangling your email, give me a call.